Serving the Digital Sports Fan, One Streaming Bit at a Time

However, not all countries in the Asia Pacific are at the same state of internet infrastructure development.

To deliver high-quality video bitrates to various connected devices, the encoding profile, Content Delivery Network, and video player have to undergo careful selection, implementation and fine-tuning to achieve optimal performance under different and often uncontrollable network conditions.

We work with regional partners to optimize the design and technology and ensure a smooth end-to-end live streaming experience to each network and device. Whether user consumes content on a mobile phone under a 4G network, or the living room TV with fixed broadband, we aim to deliver the best experience possible.

Offering Frictionless User Experiences

Immediacy is valued in today’s fast-paced world. Creating a frictionless user experience requires special attention. Users will be quick to abandon an app when it makes them work too hard to accomplish their goals. A vital aspect of a seamless experience is to simplify the design of the on-boarding interface and offer easily understood subscription packages.

Digitally-savvy users need to feel empowered regardless of the business model. Whether it is freemium, one-time sachet pricing, season pass or no-contract recurring plan, offering flexible pricing models fuel the consumers’ desire for choice and control.

In countries like Indonesia and Thailand where credit card penetration is relatively low, a more extensive selection of payment methods is essential for users to embrace online commerce. As such, offline payment modes like pre-pay wallets, ATM/bank transfers, convenience stores, and direct carrier billing open doors to customers with different payment needs.

Giving the Users the Content the Way They Want It

Ultimately, technologies are just enablers to deliver tangible value. As more streaming services become available, users are setting ever higher expectations for what they are willing to pay for.

As the product teams build and operate the service, it is crucial to choose wisely the set of technology and partners to work with. The resulting platform must allow maximum business and product flexibility to meet future changing needs.

A case in point is that unlike a few years ago, it is now standard practice for a user like Somchai in our story to have the desired content immediately accessible across various screens, each working seamlessly with one another.

In a dynamic and ever-changing media landscape, the best businesses will keep nimble, be flexible to fresh ideas and adopt innovative ways to give users the digital experience they want, the way they want it.