Apac
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

Menu
    • Media and Entertainment
    • Cognitive
    • Digital Transformation
    • E-Commerce
    • Blockchain
    • RegTech
    • IT Service Management
    • Augmented Reality
    • Microsoft
    • Managed Services
    • Collaboration
    • Healthcare
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Media and Entertainment
    Editor's Pick (1 - 4 of 8)
    left
    Driving Business Agility

    Cindy McKenzie, CIO, Deluxe Entertainment Services Group, Inc.

    Enhancing Workflow Management In Media

    Andre Mendes, CIO, Department of Commerce - International Trade Administration

    Efficiency Starts In The Cloud - How To Select The Best Collaboration Tools For Your Organization

    John Kuemmel, CIO, Triad Retail Media

    Service Driven Technology

    Les Ottolenghi, EVP & CIO, Caesars Entertainment

    Embrace Technology to Stay Ahead!

    Dave Doyle,

    Hiring the Right IT People

    Keith Morrow, EVP, Chief Information Officer

    Increased Growth in Cloud Based Development

    Samuel Chesterman, Worldwide CIO, IPG Mediabrands

    Collaboration on Integration Rather than Building Solutions

    Yuri Aguiar, Chief Information Officer, Ogilvy & Mather

    right

    The Rise of Data Driven Predictive Analytics/Sales

    By Shabir Momin, MD & CTO, Zenga TV

    Tweet
    content-image

    Shabir Momin, MD & CTO, Zenga TV

    The world is evolving faster than we know. Brands communication and sales approach are changing and now becoming more driven by data mined, predictive and AI-based decision making. With this, data-driven market is growing exponentially, brands these days are not just using the data-driven information for predictive sale but also using it as a decision making strategy to position itself among its competition. The data ecosystem is growing with a fast pace and will increase manifold in the near future resulting in the data explosion. With this, brands use the data for better outcomes if used strategically through predictive analytics which helps to understand the business insights. Using the predictive analytics at business helps to stay ahead in this competitive era where this tool can gauge the competition pattern around which is useful for the strategic decision making prowess at the workplace. The practice of using predictive analytics is also gaining a lot of popularity among brands resulting in more profitability in comparison to their respective competition. It ultimately helps to understand the most complex data available, go through all the intricacies, thereby enabling the expected performance. To encash upon the use of predictive analytics, one needs the apt infrastructure, resources to recognize the data-driven discoveries which allows them to use the right data at the right time to formulate the right decision based on these discoveries.
    The challenge which the brands face is that they do not know how to recognize which data to collect and how to analyze the collected data. A lot of brands are facing the same issue. Predictive analytics is very robust and dynamic in nature if the right data is accumulated and the resources can analyze it for data-driven discoveries to drive the right business strategy. It is a matter of utmost importance for any business to drive its growth manifold. Therefore, it is necessary to build the best data experience by collecting the right data along with the proper analysis to build the expected business ecosystem with the best-in-class results. The data gathered needs to align with the business objective; therefore, brands should pay extra heed to identify and incorporate the data which is valuable for the business growth. This entire practice of identifying and evaluation is again a challenge for the business as they do not know which data source to concentrate on seeking the complex business problem. They need the appropriate data to formulate the decision.

    Brands need to understand that data-driven culture is critical to building effective data. It requires a business objective message to be communicated to the employees to support their action. This initiative at any workplace will be ineffective if the resources lack direction and are clueless. If this process is not executed successfully, it would be a futile exercise for the business. Brands need to teach and seed their employees with data-driven culture and make it a priority with the crystal clear strategy and drive it to the successful zone.

    We have managed to build predictive, AI, and data mining algorithms which can not only understand the data correctly, it also provides analytics, insights and most importantly drives sales and improvements suggestions in the products and services that are being provided to the market by various brands for almost all verticals and industries. We have taken this process to the next level by also doing programmatic sales and customer engagement without human interference. The program identifies the right customer with the right fit of products and provides the proper discounts at the right time. This leads to extremely high conversation almost 90%+, unheard of in any industry. This also reduces the cost for the brand, and we no more need to spam people with tons or promotions and ads which are not relevant to them.
    tag

    Predictive Analytics

    Weekly Brief

    loading
    Top 10 Media and Entertainment Consulting/Services Companies - 2019

    Featured Vendors

    beach house pictures

    Donovan Chan & Jocelyn Little, Creative Director & Managing Director

    vizrt

    Michael Namatinia, President

    ON THE DECK

    Media and Entertainment 2019

    Top Vendors

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    CX and Contact Centers 2021

    CX and Contact Centers 2021

    Jacque Lim, Regional Head of Service Delivery Asia Pacific, Aspire Lifestyles
    Transforming business performance by taking an outside-looking-in customer perspective

    Transforming business performance by taking an outside-looking-in customer perspective

    Graham Perry, Managing Director, BWH Hotel Group Australasia
    Winning the Customer Service Rush During the Holiday Returns Season

    Winning the Customer Service Rush During the Holiday Returns Season

    Mark Abramowitz, SVP Marketing, Service Cloud at Salesforce
    MOBILE APPS IN THE NEW DECADE

    MOBILE APPS IN THE NEW DECADE

    Bibaswan Banerjee, Director, CRM and User Analytics, Klook
    Covid-19 and Lessons from the largest Work from Home Experiment

    Covid-19 and Lessons from the largest Work from Home Experiment

    Vikas Verma, Director Human Resources, United Overseas Bank
    Reimagine the Future of Education in a post-COVID-19 World

    Reimagine the Future of Education in a post-COVID-19 World

    Samson Tan, Head, Centre for Innovation in Learning, National Institute of Education
    A creative approach to remote simulator installations

    A creative approach to remote simulator installations

    Sharon Cooke, CEO, Airways International Ltd
    Priority 2021: Achieving 100% Automation in Finance

    Priority 2021: Achieving 100% Automation in Finance

    Ekaterina Sejourne, CFO, Puma Energy Asia Pacific Pierre Costa, Global CIO, Puma Energy
    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://media-and-entertainment.apacciooutlook.com/cxoinsights/the-rise-of-data-driven-predictive-analyticssales-nwid-6255.html