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Belcor Media: Fast Track to Foreign Market Coverage
In today’s volatile media industry, a company’s resilience to thrive and succeed in a foreign media market is determined by its ability to quickly adapt and respond to the transformational technology changes.
When the world’s leading UHD broadcaster, The Netherlands-based Insight TV was seeking for a local partner and wanted to have its content library licensed, they turned to Thierry Raymaekers’s Belcor Media for their first foray into the Chinese market. “Despite being the world’s leading UHD broadcaster and producer of native UHD HDR content covering action sports, lifestyle and entertainment expressing interest in the Chinese media market, China does not permit streaming content from abroad, and Insight TV did not have a fall-back strategy,” recalls Raymaekers, founder and principal of Belcor Media. The local partner selected by Belcor Media imported Insight TV’s 4k UHD content library and obtained SAPPRFT certification for commercial distribution while Belcor Media served as an accounting executive in charge of Insight TV’s growth and interests in China. Within a year, the local partner successfully licensed Insight TV’s content library to numerous regional telcos that offer OTT and IPTV services. This enabled Insight TV to procure a significant foothold in the Chinese market without hiring local teams or investing in facilities.
Similar success stories as such highlight Belcor Media’s commitment to helping media companies gain a foothold in Asian markets. The story traces back to a time when Raymaekers, an internationally astute executive, aimed to revolutionize the notion of foreign market coverage.
The best-in-class sales team at Belcor Media delivers robust local representation, and a fast track to adequately scale a business’s expenses and process management time with minimal risk
Well-versed in sales and P&L management for media delivery and monetization technologies, Raymaekers embarked on a journey to provide outsourced sales, and business strategies for media companies entering new markets, laying the cornerstone for Belcor Media. Today, Raymaekers guides his team at Belcor Media to fulfill the company’s mission of delivering fast track to outsourced sales, business development, and M&A services across China, and APAC regions.
With its primary focus on media, entertainment and digital transformation of video technologies, Belcor Media assists its clients to successfully connect with Chinese investors and industry peers, gain traction, and establish a long-term goal of brand recognition. Belcor Media caters its services to media companies seeking content licensing and distribution, and representation in the Chinese market for live media streaming. “We additionally offer digital rights compliance services for active cybersecurity and anti-piracy companies that work with content providers across the globe to check and trace the movements of foreign content,” states Raymaekers.
The best-in-class sales team at Belcor Media delivers robust local representation, and a fast track to adequately scale a business’s expenses and process management time with minimal risks. This allows the clients to focus on their key business priorities like core strategic objectives, product innovation, and resourcing growth projects. “Our rich experience and expertise in digital transformation technologies such as AI, AR, and block chain gives us a competitive edge, and keeps us two clicks away from finding the right people within the video industry,” adds Raymaekers.
Belcor Media guides an US startups to gain traction in the APAC market for their AI platform that dynamically monetizes live-streaming, and connects the data flow bi-directionally to blockchain online store purchases. In addition to targeting e-sports, other market segments such as live sports and entertainment, poker/ casino/gambling, and shopping are being targeted segments, Belcor Media provides M&A support for Chinese startups that create innovative AR and MR experiences for brands to seamlessly connect and engage with their customers. “We not only represent for outsourced sales but will actively participate in M&A activities for people looking for partners, and seed capitals,” Raymaekers concludes.