This benefits its clients in several ways. During consulting engagements, it conducts functionality and code audits of existing platforms. This makes it possible to define, architect, and implement entirely new platforms that replace older technology and outmoded functionality.

Citing an example of a client’s challenge, Emmy speaks about the depth and diversity of Softjourn’s portfolio: A ticketing client began innovating a few decades ago, eventually introducing e-ticketing and an on online box office for consumers. Ultimately, its Microsoft-based system became bloated, unwieldy, and labor-intensive. Softjourn proposed a self-service solution that would make it easy to set up and edit events. As a result, 95 percent of all events can now be administered by non-technical people. This was immensely beneficial as registering an event started taking less than three minutes, freeing up internal staff time. And the database allowed its client’s customers to capture more attendee data. “At this point, I want to emphasize that Softjourn delivers highly customized offerings. Our media and entertainment clients tend to be unique; some focus on festivals or state fairs, some on mega concerts or sporting events. And the knowledge and experience base allows us to advise clients at a very deep level, which ultimately saves all stakeholders time, money, and frustration,” says Emmy.

Though the word “disruptive” is used a lot these days, Softjourn believes that a capacity for genuine market disruption is an important quality and brings the same to the table. The company has worked in media and entertainment for around 12 years and believes that it is hard to find a consulting and software development organization with the breadth of critical functionality that Softjourn has. “Our clients come to us because they know we understand the industry. They don’t need to spend precious time explaining it to us. They benefit from our focus and the insight-driven solutions we create,” ends Emmy.